How to Collect Customer Testimonials (The Easy Way)

Why Collecting Testimonials Matters

Customer testimonials are the single most powerful form of social proof for any business. According to BrightLocal, 98% of consumers read online reviews before making a purchase decision. Yet most businesses struggle to collect testimonials consistently.

The problem isn't that customers don't want to leave testimonials — it's that the process is usually too complicated. Long forms, confusing steps, or simply not knowing what to say all create friction that stops happy customers from sharing their experience.

The Old Way vs. The Easy Way

Here's how most businesses try to collect testimonials:

• Manual emails: Writing individual requests, following up, copy-pasting responses into a spreadsheet
• Google Forms: Generic, ugly, no branding — and the responses sit in a spreadsheet forever
• Screenshot hunting: Manually screenshotting nice messages from email, Slack, or social media

None of these scale. And none of them make it easy to actually display the testimonials on your website.

Step-by-Step: Collect Testimonials the Easy Way

1. Set Up a Dedicated Collection Page

The easiest way to collect testimonials is with a dedicated, branded collection page. Tools like WallOfLove let you create a beautiful collection page in minutes — complete with your logo, custom questions, and a star rating system.

Your collection page should be simple: name, photo (optional), role/company, star rating, and an open text field. That's it. Don't add 15 questions — you want to minimize friction.

2. Ask at the Right Moment

Timing is everything when asking for testimonials. The best moments are:

• Right after a successful project delivery
• When a customer sends you a positive message or compliment
• After hitting a milestone (e.g., 30 days, first result achieved)
• At a regular cadence for long-term customers (quarterly check-ins)

3. Make It One Click

The easier you make it, the more testimonials you'll get. Instead of asking customers to "write a review," send them a direct link to your collection page. With a testimonial widget like WallOfLove, it's literally one click — they land on your branded page, fill out a short form, and you're done.

4. Give Prompts (Not Scripts)

Many customers want to leave a testimonial but don't know what to say. Help them with prompts like:

• "What was the biggest challenge you faced before using our product?"
• "What specific results have you seen?"
• "What would you tell someone who's considering our product?"

5. Display Them Everywhere

Once you've collected testimonials, don't let them sit in a database. Embed a social proof widget on your homepage, pricing page, and landing pages. WallOfLove gives you a single embed code that automatically displays your approved testimonials in a beautiful, responsive layout.

How Many Testimonials Do You Need?

Start with 5–10 strong testimonials. That's enough to build trust on your key pages. But don't stop there — make testimonial collection an ongoing process, not a one-time project.

Start Collecting Today

The best time to start collecting testimonials was when you launched. The second best time is now. Sign up for WallOfLove (it's free) and create your first collection page in under 2 minutes.